At Anafore, I worked on two products;
ReferralCandy and Candybar.
I joined Anafore after leaving IDEO in 2016, having a strong desire to get into a trenches and build something new.
Whilst there I helped in the day to day product Design of our core product ReferralCandy as well as leading the design of then recently conceived product CandyBar.
At Anafore, my main contribution outside of Interaction Design was setting up the Design Research practice. Bringing my knowledge from IDEO, I worked with our Design Lead Aditi to marry her extensive quantitive research knowledge with my deep experience around qualitative design research to create a people-led, data validated research routine.
During my time leading Candybar,
we took a barebones working MVP to a 1,500 customer product used across the world.
I lead a team of 2 part-time designers in researching, designing and prototyping around our lower-income brick and mortar customers. CandyBar was a true from the ground product, where our small design team took on all roles, including product shots, installing devices, customer service alongside our constant 2-week design sprint iterations.